Instagram video marketing is becoming an increasingly important part of businesses’ marketing strategies. With over 1 billion monthly users, this platform is becoming a huge opportunity to reach potential customers through creative and engaging video content. Join AdsNextGen to learn about five important strategies to optimize video marketing on Instagram and achieve this impressive goal of billions of viewers.
What is Instagram video marketing?
Marketing video Instagram is the process of using the Instagram platform to promote and advertise through sharing and promoting videos. This is a powerful online marketing method that allows you to create engaging video content and share it with your Instagram community. By using features like Instagram Stories, IGTV (Instagram TV), and Instagram video ads, you can reach and engage with a large number of users on the platform. This helps increase brand recognition, increase traffic, and create positive interactions with potential customers.
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Why should you do Instagram marketing videos?
Since Instagram is a social engagement platform, they engage their target audience through various posts and activities; video content is their favorite. Statistics show that there are more than 200 million business profiles on Instagram. About 80% of Instagram accounts follow at least one brand, and 81% of followers use Instagram as a tool to research products or services. More than 70% of US-based businesses use Instagram for digital marketing. You definitely must know how to market digital products on Instagram.
Video marketing via Instagram brings many important benefits to businesses. Here are some reasons you should use Instagram video marketing:
- Instagram is one of the most popular social media platforms in the world, with billions of users. Using video for Instagram marketing helps you reach a large number of potential customers and increase your brand recognition.
- Videos on Instagram are often able to generate positive engagement from users. Video can convey messages more powerfully than images and text. By creating quality and engaging video content, you can make a strong impression and attract your customers’ attention.
- Brand building: Using video for Instagram marketing helps you build and strengthen your brand. You can use video to convey your values, your message, and the overall look of your brand. This helps create recognition and build trust with customers.
- You can generate more revenue for your products and services by increasing engagement with the help of Instagram videos. Studies also prove that people are more likely to make purchases after watching videos on Instagram.
Tips 5 latest trends of video marketing on Instagram
The 5 strategies for Instagram marketing videos Trend 2024.
1. In-Feed Instagram Videos
How does Instagram video work on In-Feed? They are comparable to in-feed videos on other networks such as Facebook and Twitter, where they are ranked depending on interaction. With this tool, you can upload your video directly from your desktop after editing instead of having to send it to your mobile device first.
According to statistics, Instagram videos receive twice as many comments as posted images. Studies have proven that people on social media platforms are more interested in watching a video than reading a post. About 88% of users browse websites with video content compared to the rest of text and image-based content. By 2024, experts predict that the average user will spend more than 90 minutes a day watching videos online.
Instagram video standards:
- The aspect ratio of 4:5 is ideal; however, ratios ranging from 1.91:1 to 9:16 are acceptable.
- Maximum resolution: None; instead, submit the best-resolution video available.
- Minimum resolution of Instagram video marketing: 1080 x 1080
- The maximum file size is 250MB.
- Video duration: 1 to 60 seconds
- 30 frames per second
- Recommended file types: mp4, MOV, or GIF are recommended; however, other formats are accepted.
2. Instagram Video Stories
Video marketing on Instagram in Stories is full-screen vertical ads that are displayed in the space between Stories. The majority are 15 seconds or fewer in length, while Instagram can allow films up to 60 seconds in max length on Instagram video. Videos that are longer than 10 seconds will be shown on separate cards with a “Keep Watching” button.
A study based on Instagram usage patterns revealed that about 7 in 10 users scroll past Instagram Stories ads to visit websites or product links. It is a clear sign that brands can depend on the Instagram platform to sell their products and services.
How does Instagram video work on stories? Stories will only stay on your account for 24 hours. Once the time is up, they will be moved to your archive. You can always select these videos later and display them as featured videos right in your Instagram bio.
Instagram video standards:
- The aspect ratio of 9:16 is ideal; however, ratios ranging from 16:9 to 4:5 are acceptable.
- Maximum resolution: None; post the greatest resolution video you can find.
- The minimum resolution is 1080 x 1080.
- The maximum file size is 250MB.
- Duration of the video: 1 to 60 seconds
- 30 frames per second
- The following file types are recommended: mp4, mov, or gif. Additional kinds can be used.
3. Instagram Video Ads
The above method of using video in the feed works very well. But if you want quick results or want to scale your Instagram marketing, you can use Instagram video ads. Instagram advertising and marketing is a massive industry, with over 2 million advertisers producing a lot of income for Instagram.
The ad can reach 849.3 million potential Instagram users, almost its entire user base. This reach grew exponentially, and Instagram provided about 30% of Facebook’s total advertising revenue by the end of 2022. Instagram and Facebook advertising are combined due to the integration of both platforms. Based on these statistics, Instagram is the top place to generate leads and find potential customers who are likely to spend money on the products and services they discover on the platform.
Instagram video standards:
- Video formats: MP4 and MOV.
- The maximum length of an Instagram video depends on the specific ad type but is typically between 15 seconds and 60 seconds.
- The minimum video size is 600 x 315 pixels (ratio 1:1.91), and the maximum is 1080 x 1080 pixels (ratio 1:1).
- Instagram supports aspect ratios such as 1:1 (square), 4:5 (vertical rectangle), and 16:9 (horizontal rectangle).
- Frame rate of 30 frames per second (fps) for videos.
- Maximum video size: 4GB.
- You can use background audio or audio directly from Instagram video marketing.
- To ensure the best video quality, Instagram recommends using videos with high resolution and sharp image quality.
4. Instagram Reels
How does Instagram video work on reels? Instagram Reels is a brand new feature on Instagram that allows you to share video content in short form, like on TikTok. You can edit and record 15-second videos, and you can also add effects and sounds to them. According to the latest 2024 report, it can be seen that Instagram Reels content receives 22% more engagement than regular Instagram videos. The difference between Instagram marketing videos on Reels and Instagram Stories is that Instagram Stories allows you to post photos, while Instagram Reels only allows users to create short-form video content.
Instagram video standards:
- 9:16 aspect ratio
- Minimum resolution: 500 x 888 pixels Maximum resolution: None; submit the highest resolution video available
- 4GB is the maximum file size.
- The maximum video duration is 90 seconds.
- 30 frames per second
- Recommended file formats: mp4 or mov
5. Instagram Video Live
There are countless ways you can enhance your content marketing strategy on Instagram, and Instagram video marketing on Live is one of them. Live video gives you the perfect opportunity—viewers can let others know that you’re currently live, share your broadcast, and then share it more if you decide to repost the video to IGTV or leave it in your Instagram story after the broadcast ends.
According to growthoid.com, 35% of marketers are now using live video, up 20% from the previous year. This might be because 80% of consumers would prefer to watch a brand’s live video than read their blog. Live video is captivating audiences around the world, and consumers are even 39% more likely to share video content.
Instagram video standards:
- Resolution: 1080p (full HD). This allows you to deliver high-quality video to your viewers.
- Frame rate: 30 frames per second.
- Broadcast time: the maximum time is 60 minutes. After the broadcast ends, video marketing on Instagram will be stored on your account so other users can review it.
- Broadcast coverage: Instagram Live Stream allows you to broadcast videos to all your followers on Instagram.
Suggest Instagram video ideas for marketing
1. Introduce Your Business
Video is an excellent medium for promoting your company to potential clients. How to get clients on Instagram? You may highlight what you sell, where your staff works, or what you’ve done to let people get to know your company.
The key is to keep the video brief, especially if you have a huge product range or a lengthy narrative. A lengthy film may be divided into segments to keep viewers interested and watching. Alternatively, you might try condensing or speeding up the footage.
2. Display Your Brand’s Values
Another Instagram video idea for marketing is to showcase your brand values. Create a short video that tells the story of your brand’s journey and values. You can use images, videos, and text to convey messages about your brand’s mission, vision, and core values.
3. Give Viewers a Tutorial or DIY Tips
Create a short and engaging video to show users how to use your product uniquely and creatively. Set new challenges or ideas to encourage users to learn and discover ways to use your product that they haven’t thought of before.
Instead of a simple video about instructions for use, you can create a funny video or skit.
4. Tease a New Product
Do you intend to launch something new? Do you wish to raise awareness of a product or service? Instead of diving directly into sales-focused material, tease what’s to come by providing a sneak peek.
To offer a sneak peek, you may utilize any Instagram video type. Instagram stories, on the other hand, frequently function best due to their transient nature. The tale gets readers excited to see the entire post that the creator indicates is coming soon by offering only a small look at the design.
5. Declare a Product Launch
Even if your company already has a strong brand, Instagram video marketing is perfect for giving prospects a first glance or demonstrating your product in action. Start the video by engagingly introducing the product. Use images and short videos to show viewers the product from different angles. Make sure to create an impressive first screen to attract attention.
6. Give a Mini Tour of Your Entire Product Line
If your business tends to introduce new items once a season, announcing individual product launches is a reasonable approach to raising awareness.
Take a short time to introduce each product in your product line. Please outline the outstanding features, benefits, and uses of each product. You can use close-up shots so viewers can see every detail.
7. Show Your Production Process
Whether you’re launching a new item or want to draw attention to a longtime bestseller, highlighting a product is a great way to increase awareness of an item. But instead of demonstrating the finished product, show viewers the product’s manufacturing process from start to finish. You can start by presenting the raw materials or ingredients needed, then explain the main production steps. Please share interesting and detailed information about this process.
8. Highlight a Product Feature
Use images or video marketing on Instagram to illustrate how the feature works and the benefits it brings to users. Make sure to explain it in a clear and easy-to-understand way so viewers can understand the feature. If possible, you can compare the features of your product with similar products on the market. Or share positive reviews and feedback from customers who have used the product. This helps build trust and create trust from viewers.
9. Funny Video
Not every Instagram video needs to be a serious look at your company or products. In some cases, entertaining content can be effective in increasing brand awareness. Create short videos, about 6–15 seconds, with funny situations and quick and concise jokes. Use sound effects, editing, and expressions to create fun videos.
Tips for marketers to create Instagram video
1. Understand the Instagram Ads Video Format
Instagram provides a range of video ad formats, and knowing all the formats will benefit your content creation. You can research what format fits your best goals in Section 3 (5 latest trends of Instagram marketing videos in 2024) and optimize your Instagram video marketing.
2. Partner with influencers
Collaboration with influencers is one of the most successful Instagram marketing ideas. You may reach out to potential clients by cooperating with Instagram influencers who have a large following. People are increasingly purchasing items or services based only on the material they see on the feeds of popular Instagrammers. 1 in 3 Instagram users say certain brands influence them after viewing Instagram stories. How much do influencers get paid per post on Instagram? Influencers on Instagram can earn anywhere from $100 to $10,000 or more per post, depending on factors like follower count, engagement rate, and the brand or campaign they are working with.
3. Add subtitles to your videos
Viewers come to social media for the amazing photographs, but they remain for the intriguing captions. To promote interaction from both committed followers and casual viewers, you need the entire package of attractive photographs or videos, as well as smart subtitles.
4. Use a Clear and Compelling CTA
A call to action (СТА) will guide your audience to visit your website or purchase a product. That’s why it’s important to always use CTAs. It will create a simple purchasing journey instead of forcing users to check out a link in your bio. Use clear and compelling CTAs like Buy Now, Learn More, or Download Now.
5. Take Care of the Thumbnail
Thumbnails on Facebook and YouTube can be uploaded. But Instagram ads need you to utilize a portion of your video on Instagram as the thumbnail. This means that you should create a photo that may be utilized as an appealing thumbnail while arranging the substance of your movie. Thumbnails are crucial since they are the first thing the viewer sees. It determines whether people will continue to watch or simply skip the advertisement.
6. Impress the viewer in 10 seconds
People tend to ignore ads, especially Instagram ads that can be easily swiped or scrolled through. So make sure to put your best effort into the first 10 seconds of your video. Create a video that attracts attention and resonates with your audience.
Video marketing on Instagram continues to evolve with the latest trends in 2024. Businesses can monetize Instagram affiliate marketing, leveraging short-form videos, influencer collaborations, interactive content, behind-the-scenes footage, and the use of CPA traffic source free. By staying up-to-date with these trends and incorporating them into their strategies, brands can effectively engage their audience, drive sales, and achieve success on Instagram.
Instagram video marketing is a powerful and effective marketing method to create brand awareness, increase engagement, and build relationships with customers. With the information about how Instagram video works above, we can see that using video on Instagram allows businesses to convey messages powerfully and creatively, capture customers’ attention, and create positive engagement.
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