CPM affiliate networks are transforming affiliate marketing by offering innovative display advertising opportunities for your affiliate links, resulting in increased income potential. However, with the industry’s constant evolution, finding effective marketing strategies and maintaining a steady income is increasingly challenging. That’s why AdsNextGen is here to help. In today’s article, we will explore how leveraging CPM affiliate networks can optimize your commission sales and provide a breakthrough in your affiliate marketing efforts. Scroll down and discover more!
What are CPM affiliate networks?
CPM affiliate networks, also known as Cost Per Mille networks, operate on the principle of paying affiliates for every thousand impressions of their advertisements. This model entails advertisers paying a fixed amount for every thousand unique views their ads receive on user-accessed pages, termed as impressions in internet marketing.
What if there is an “e” Before CPM?
The “e” before CPM stands for “effective,” not a different pricing format. It signifies the actual bid price you’re paying for impressions or desired actions, regardless of the bidding model used. Understanding its meaning helps evaluate campaign effectiveness and optimize advertising strategies.
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CPM affiliate formula & rates
CPM affiliate formula
CPM serves as a fundamental metric from which various other complex figures can be derived. Essentially, it represents the basic cost per one thousand unique impressions, calculated using the formula:
For instance, consider a website with 10,000 monthly visitors. If you’re paying $100 per month for an ad placement, then your CPM would be $10.
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CPM rates
Below is a summary of CPM offers along with platforms, countries, and CPM levels:
| Platform/Network | Country | CPM Rates |
|---|---|---|
| YouTube | US | $5 to $10 (US and Canadian traffic only) |
| Google Display Ads | US | $2.8 (per thousand impressions) |
| Sweden, Denmark, and Taiwan | Sweden – $1.8, Denmark – $1.7, Taiwan – $1.5 | |
| Adspyglass.com | US | $3.33 on average |
| HilltopAds.com | US | £3.33 — payout at $50 |
Benefits of launching a CPM Campaign as an affiliate
As an affiliate marketer, increasing your income and finding new revenue sources is always a top priority. CPM affiliate marketing offers a unique opportunity to achieve this.
- Like none other: CPM campaigns allow you to reach new territory that even experienced affiliate marketers cannot explore. This helps reduce competition and increase your chances of making money.
- Supplement current income: Instead of relying entirely on your existing website, joining a CPM network enriches your income stream. Not only do you depend on one source of revenue, but you also get additional income from CPM advertising campaigns.
- Easily diversify revenue sources: Not only does it help you not depend on a single website to earn income, but it also helps you diversify your income sources. This provides stability when it comes to search engine algorithm updates.
- Access to high-level technology: Although launching a campaign on a CPM advertising network requires investment, it provides access to advanced techniques. If you’re not ready to invest right now, focus on other methods to grow your affiliate business.
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How to make money from CPM affiliate networks
CPM in affiliate marketing brings high profits but is rare. However, affiliate marketers can take advantage of this opportunity by running CPA (cost per action) campaigns on CPM ad networks.
CPA campaign on CPM ad network: Instead of just aiming to generate views, advertisers can run CPA campaigns on CPM ad networks. CPA pays publishers when viewers take the desired action, like signing up for a free trial or making a purchase.
Make money from CPA on CPM network: For example, an advertiser might pay $2 for each desired action on a CPM network. With a conversion rate of 5%, they can earn $100 per “mille” (1,000 impressions).
Join and promote offers from the CPA network: To earn from CPM, an affiliate marketer needs to join and promote offers from the CPA network by becoming an advertiser in the CPM affiliate network. The higher the payout from the CPA network and the lower the CPM campaign cost, the greater the revenue.
This opens up opportunities for affiliate marketers to take advantage of CPM benefits and increase income from advertising campaigns.
How to do CPM affiliate marketing on the CPA network
Doing affiliate marketing on CPM networks requires a thorough research and setup process. Here is a summary of the steps you need to take to start your CPM campaign on a CPM ad network as an advertiser promoting CPA offers:
Join the CPA Ad network
First, you need to join the CPA ad network so you can access offers that are relevant to your campaign. Search and register for accounts on CPA advertising networks that match the industry or product you want to advertise. Once signed up, explore the available CPM affiliate programs and choose the offers that best suit your marketing goals.
Sign up for the CPM affiliate networks
Next, register for an advertiser account on CPM networks. Find reputable CPM networks that fit your industry or goals, then sign up for an account and complete the registration process. Choose the right advertising options like pop-ups, interstitials, or push notifications to promote your CPA offer.
Create Lander
After participating in advertising networks, you need to create a landing page to guide users to take the desired action. Identify this action and create a simple and straightforward landing page to increase conversion rates.
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Track your affiliate link
Use link-tracking software to create tracking links for your campaigns on CPM ad networks. Track the detailed performance of your campaigns and see where traffic is coming from.
Design your creatives
Create creative and engaging advertising images and content to attract user attention. Make sure your ad accurately and compellingly reflects the offer or product you’re advertising.
Setting everything up
Finally, determine the countries, locations, and audiences you want to target for your campaign across the CPM network. Set up a daily or total advertising budget for your campaign and set CPM bids, or select the automatic option to have the ad network automatically determine the best bid.
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The Best CPM Affiliate Networks of 2024
AdsNextGen
As one of the leading CPA advertising networks, AdsNextGen not only provides diverse and effective advertising opportunities but also opens up access to CPM affiliate networks. With our advanced system, we enable advertisers to find and engage in CPM campaigns that suit their marketing goals. AdsNextGen’s focus on performance and flexibility in campaign customization is key to helping advertisers maximize profits from affiliate marketing, including CPM campaigns.
Google Ad Manager
Google Ad Manager is one of the leading advertising platforms on the market, providing powerful and effective advertising solutions. With precise targeting and flexible management, Google Ad Manager helps advertisers get the best results from their CPM campaigns and CPM affiliate programs.
Propeller Ads
Propeller Ads is one of the leading CPM advertising networks, providing diverse and effective advertising types. With targeting options and fraud protection, Propeller Ads is the top choice for advertisers looking to boost the performance and profitability of their advertising.
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Media.net
Media.net is one of the leading CPM affiliate networks, providing high-quality and effective advertising. With access to a group of leading publishers and support from its programmatic platform, Media.net helps advertisers achieve their business goals most effectively.
HillTopAds
HillTopAds is one of the leading CPM ad networks, with flexible audience targeting and selection capabilities. With the ability to advertise by country/city, device and time, HillTopAds helps advertisers optimize the performance and profitability of their advertising campaigns.
Overview of factors that affect CPM rates
Seasonal Fluctuations
The results of a CPM campaign can depend heavily on the timing of implementation. For example, advertising products related to the Christmas season before or during the holiday typically does not perform well. Even new campaigns may require proper timing to achieve the best results.
Select One Variable Only for the Campaign
To easily identify variables that greatly influence your results, you should test a single variable in your campaign. For example, choose to only show your ad once on a certain country and device.
Audience Demographics
Understanding your target audience is important for adjusting your advertising strategy. Data on age, gender, interests, and website behavior will help you optimize campaign performance.
Utilize Demand-Side Platforms
Joining CPM ad networks provides flexibility and automation in choosing where to display ads. However, if you want more granular control, using a demand-side platform allows you to participate in real-time auctions and choose the most suitable publishers. This can create higher conversion rates and campaign optimization opportunities.
Ad Placement and Visibility
The location and display of ads play an important role in attracting viewers’ attention. Ads placed in prominent and visible locations are likely to increase the chances of conversion. Make sure your ads are placed in strategic locations on your website to maximize effectiveness.
Frequently asked questions about CPM affiliate networks
1. Why is CPM important in affiliate marketing?
CPM is an important factor in affiliate marketing because it opens up opportunities for you to be an advertiser for your affiliate products. Instead of being a publisher, you will play the role of advertising products on other websites through an advertising network. This way, you can generate views for your ad on other websites and pay according to the CPM model, i.e. each time the ad is displayed. This increases your chances of reaching your target audience and generating significant exposure for your affiliate product.
2. When should you choose CPM?
When you’re sure that interest in your product is at a peak, and want to focus on generating more impressions rather than simply increasing clicks. If your goal is to increase brand awareness and sales, then CPM may be the right choice.
3. What is the CPM payment model?
CPM payment models include two main types: fixed-rate CPM and dynamic CPM. In fixed rate CPM, the advertiser agrees to pay a fixed amount per thousand ad impressions. For example, they might pay $5 per thousand impressions. Meanwhile, in Dynamic CPM, rates can change based on location, targeting, or campaign performance. This allows advertisers to adjust CPM rates depending on various factors to optimize the effectiveness of their advertising campaigns.
In short, when you use a CPM ad network to generate affiliate commissions, you are implementing a creative and groundbreaking strategy. This is not only an unorthodox approach but also a unique opportunity to expand your revenue and promote the growth of your CPM affiliate networks. By developing a diverse link base, you not only create a steady stream of income but also increase the sustainability of your online business.
Thank you for reading AdsNextGen‘s article, hopefully through the article, you have had a deeper insight into how to use CPM advertising networks in affiliate marketing. Start taking advantage today to optimize your marketing strategy and achieve great success!
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Adsnextgen Team with more than 5 years of experience providing marketing solutions and a solution provider for CPA traffic, CPA affiliates networks with the best incentives. We are committed to bringing advertisers, publishers, and businesses the best incentives and marketing solutions.