Why not attempt keyword research for affiliate marketing if you’re looking for new content ideas or a new approach to engage with your audience? Keyword research is a method of determining what your website visitors are looking for so that you may better communicate with them.
Adsnextgen will explain keyword research, how it may help your affiliate company, and how to do it. Let’s get started!
What is keyword research?
Keyword research is looking for terms that your target audience commonly uses to find the product you’re attempting to sell. When studying these keywords, you seek terms and phrases relevant to your sector or user interests and use them in your content to increase search traffic, engagement, and conversions.
For example, If you already have a product to which you are an affiliate, such as personalized phone covers, you should seek relevant keywords to target. This might include words like “personalized phone cases iPhones” and “customized phone cases”.
Why is keyword research for affiliate marketing important?
Affiliate marketing is all about getting a brand’s name out there by using affiliate links or placing a product on another website or platform. You’ve probably heard that affiliate keywords, specifically how to find keywords for affiliate marketing, are quite crucial. So, why do individuals say such things?
- For starters, keyword research targets buyer intent keywords. Affiliates analyze popular keywords to connect audiences to items and guide their purchasing decisions.
- Second, keywords allow users to click on your website. Increased traffic, conversions, and income may result from effective keyword research.
- If you have keyword-rich and entertaining content, your site’s SEO ranking will rise. This can help you get traction and increase the likelihood of people purchasing through your affiliate links.
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7 Best Keyword Research Tools For Affiliate Marketing
1. Keywordtool.io
If you’re wondering how to find keywords for affiliate marketing, tools like KeywordTool.io can be incredibly helpful. The sheer amount of keyword ideas provided by KeywordTool.io is the most useful feature. KeywordTool.io also allows you to filter results depending on your requirements. You may choose your area, language, platform, and even kind.
Keyword research for affiliate marketing search for “Cocker spaniel dog food” yielded 91 total keywords. These terms include all of the important data that SEO practitioners may desire, such as competition (both overall and by individual keyword), search volume, and trend data.
Key Features:
- Track where your keywords or competitor keywords rank, and monitor rankings for your site globally or locally across the 400+ search engines available.
- Geographical rankings: This tool is quite valuable, especially for businesses where location is crucial! Track rankings by location, whether it’s a country, state, city, or street address.
- Keyword research software: These can help you determine which keywords will bring you the most traffic.
- The following characteristics are included in competitive intelligence: Who doesn’t like snooping on their rivals? Maintain an eye on their keywords and how they rank
- organically.
Price:
- Pro Basic: $69 / month
- Pro Plus: $79 / month
- Pro Business: $159 / month
2. Google Keyword Planner
You may or may not be aware that Google offers its own Google Keyword Planner to consumers. What better place to do keyword research than with the king of search engines, GOOGLE? Google handles the vast majority of worldwide searches, with an average of 40,000 search inquiries each second. To say they have a large amount of keyword research data would be an understatement.
Key Features:
- It’s quite easy to use; just choose whether you want to find new keywords or get search volume/forecasts for terms you already know about.
- The application has a valuable forecasting tool that may help predict things like clicks and conversions.
- You may search for terms in a specified region using location specificity.
- The program has language filtering capabilities.
- During your affiliate marketing keyword research, you may edit the columns to display what is most important to you.
Price: Free for a Google Ads account
3. Ubersuggest
Ubersuggest searches the internet for any domain name and delivers a list of SEO metrics and keyword recommendations. Its data is thorough and especially useful for companies looking to take their SEO strategies to the next level.
This is the tool to use if you want to delve deep and see what your competitors are doing in terms of SEO. Ubersuggest also delivers data points on social media marketing and keywords, giving you a comprehensive picture of your competitors’ online marketing activities.
Key Features:
- Content ideas assist you in developing themes that are popular in your niche and have the potential to rank well.
- Backlink data reveals who is linking to your competitor’s website and from where they are coming.
- Keyword recommendations provide you with keyword research for affiliate marketing ideas connected to your competitor’s domain.
- Domain overview gives a high-level summary of your competitor’s website, including authority score, backlinks, and other information.
Price:
- Individual: $29 / month
- Business: $49 / month
- Enterprise: $99 / month
4. KWFinder
If you’re searching for one of the most user-friendly keyword research for affiliate marketing, KWFinder could be exactly up your alley. It has a plethora of functions, but what sets it apart is its ease of use.
It, like the other choices we’ve shown you, includes a term Difficulty tool, which tells you how difficult it could be to rank for a specific term. What distinguishes it from the crowd is that, like Ahrefs, it displays the score immediately next to the term.
Key Features:
- It helps you find long-tail keywords and shows you the Estimated Search Volume as well as the level of competition for the search term.
- Enter your seed keyword and KWFinder will return a series of keyword ideas, including questions, suggestions, and autocomplete search terms.
- The interface is intuitive and simple, making it the ideal solution for affiliate beginners looking to upgrade to a paid keyword tool.
- It’s easy to filter results, see keyword difficulty, and Search Volume for your keyword.
Price:
- Mangools Entry: $19 / per month
- Mangools Basic: $29 / per month
- Mangools Premium: $44 / per month
- Mangools Agency: $89 / per month
5. Ahrefs
With a more concentrated focus on SEO (unlike Semrush), Ahrefs is great for those looking to get the most out of their efforts in keyword research for affiliate marketing. This tool will provide you with the knowledge you need to maximize the effectiveness of your campaigns, including both on-page and off-page activities.
Ahrefs enables you to accurately track your ranking improvement and provides a keyword research tool with access to over 7 billion keywords. This is a Q&A platform run by the community to help you get the most out of your SEO operations.
Key Features:
- The primary dashboard shows you all you need to know about the SEO success of your website, from keyword ranks to backlinks.
- The Site Explorer goes a step further by providing an in-depth analysis of your website’s SEO health.
- The site audit tool is ideal for people who want a detailed breakdown of their website’s on-page SEO.
- Anyone who wants to follow their progress and know where they rank for certain keywords can use the Rank Tracker.
- Material Explorer enables you to locate the most popular material on any particular topic to generate comparable pieces that perform well.
Price:
- Lite: $99 / per month
- Standard: $199 / per month
- Advanced: $399 / per month
- Enterprise: $999 / per month
6. SEMrush
Semrush is one of the top research tools available for conducting in-depth competition analysis and keyword research for affiliate marketing. With an SEO database as large as it gets, this tool will provide you with all the knowledge you need to fine-tune your SEO and PPC campaigns for better results – yes, paid traffic data is included!
Semrush is the full solution for anybody wishing to take their online marketing to the next level, with a quick and accurate backlink crawler and additional tools like the site audit tool and position tracking. This tool will provide you with all the information you need to stay ahead of your rivals and make big money as an affiliate!
Key Features:
- Their database has over 22 billion terms from as many as 130 countries, allowing you to gain the worldwide insights you need to improve the effectiveness of your campaigns.
- You may also do detailed website audits based on 130+ different inspections.
- Monitor and analyze competing sites to stay ahead using Semrush to get content for affiliate marketing recommendations to increase your site’s rankings.
Price:
- Pro: $119.95 / per month
- Guru: $229.95 / per month
- Business: $449.95 / per month
7. Moz Keyword Explorer
In addition, for those seeking guidance on how to find keywords for affiliate marketing, Moz Keyword Explorer is a valuable tool. It is specifically designed to enhance the effectiveness of SEO efforts and provides high-impact recommendations for affiliates looking to improve their rankings. With its comprehensive SERP research, keyword difficulty scores, and other advanced features, Moz Keyword Explorer can elevate your SEO game to new heights.
You may create and preserve keyword lists, perform thorough SERP research, identify keywords in question format to get a sense of what people are looking for, and much more. Whether you want to take your SEO strategy worldwide or gain a better understanding of your local market, this tool in keyword research for affiliate marketing will provide you with the information you need to make educated decisions.
Key Features:
- With precise online traffic analytics, you may learn about your visitors and what they are looking for.
- The MozRank Tracker allows you to monitor your progress and check where you rank for certain keywords.
- Crawl and audit your website to identify technical SEO issues that may be impeding your progress.
- On-page advice might help you optimize your sites for greater search engine exposure.
- Find link chances to assist in boosting the authority of your website.
Price:
- Standard: $99 / per month
- Medium: $179 / per month
- Large: $299 / per month
- Premium: $599 / per month
The Best Types of Affiliate Keywords to Target
1. Phrase Match
Long and clear keywords are a better choice. People often search for “best…” – think of searches like “best fashion affiliate program” or “highest paying affiliate”, typical searches for affiliate marketers. conclude. Knowing this, you should incorporate this phrase into your affiliate marketing for content strategies. Use it as the title of a landing page or as the title of a subpage on your site. You can even use it in the title of a blog post. Then, when people search for keywords, your page will appear in the search results. It’s a direct approach and is often very helpful.
2. Trust and Authority (T&A) Keywords
Trust and reputation are less instantly marketable buzzwords. Mention specific and specific terms. When you write about more in-depth issues from keyword research for affiliate marketing, you build trust between yourself and your audience. They will regard you as an authoritative figure, and when you recommend anything, they are more inclined to listen, increasing the likelihood that they will follow those affiliate links.
3. Branded Comparisons
Brand comparison is when customers look for two brands or items to compare. Here are some samples of what people can enter into the search bar:
Trello options for the “iPhone 12 Pro and Samsung Galaxy S21”, “HP or Dell laptop”
Although these keywords have smaller search numbers, they can quickly climb the ranks. Because they are less competitive, creating outstanding, search-engine-optimized content might help you here.
4. Product Reviews
How to find keywords for affiliate marketing? You may not have considered product reviews as a source of fantastic keywords. Nonetheless, when customers are interested in a product, they actively seek product reviews. For example, if you are purchasing a new laptop, you will perform research on the laptop. More jobs that can be done from home require full office equipment. Reviewing laptops can still bring folks into a similar niche if you’re linked with, say, a computer keyboard manufacturer.
How To Do Keyword Research For Affiliate Marketing
1. Step 1: Choose A Specific Niche Focus
First, you need to identify common problems in your best niches for affiliate marketing. For example, you’ve chosen the “marketing pet affiliate products” segment and your customers often encounter problems like:
- Pet food
- Pet costumes
- Pet leash
People look for solutions online. However, they use more words to describe their problem when entering search terms into Google. They use long-tail keywords like:
- Cocker spaniel dog food
- Winter clothes keep pets warm and well
- The leash is made of soft material for pets
A tip for you is that these long-tail keywords are more specific and easier to rank for in search results when it comes to keyword research for affiliate marketing. To explore these issues, you can use keyword research tools and visit the best affiliate marketing forums, online communities, and blogs.
2. Step 2: Use A Keyword Research Tool
Since keyword research for affiliate marketing is big business, it’s no surprise that several tools have emerged to make the process easier. From the pet keywords identified in Step 1, we can use several platforms designed to find out specifically what people are searching for around an idea.
For example, Keywordtool.io is a tool that helps you investigate who is searching for what and how often these searches are being performed. Show us the popularity of the keyword as well as related keywords. Take a look at our example search showing “Cocker spaniel dog food”.
Besides Google, many effective keyword search tools provide a more detailed analysis of searches, competition level, monthly search rate, and competitor keywords. We will help you list the 7 Best Research Tools For Affiliate keywords Marketing in the next section 3, please continue to follow!
3. Step 3: Affiliate Keyword Analysis
There are two metrics you want to pay special attention to:
3.1. Search volume
The search volume metric is paramount in determining the potential reach of your targeted keywords. No matter how compelling your content is, if you’re optimizing for keywords that people aren’t actively searching for, you’ll struggle to attract organic traffic and generate revenue. Keyword research tools provide insights into the search volume for specific keywords.
For instance, let’s consider the keyword “content locker CPA,” which pertains to a specific affiliate marketing strategy. While this keyword may have a niche audience seeking information on CPA content locking, it’s crucial to assess its search volume. Upon examination using tools like Keywordtool, if you find that “content locker CPA” doesn’t receive significant monthly search volume, it may not be a viable keyword for your affiliate marketing endeavors. Hence, it’s imperative to focus on keywords with substantial search volume to ensure the potential for sales generation. Even with top-ranking content on the SERP, low search volume keywords may struggle to drive sales.
Ideally, target long-tail keywords with a search volume of at least 500 searches per month to maximize your affiliate marketing efforts.
3.2. Competitive
When you enter your keywords into a keyword search tool, you’ll notice it returns SEO difficulty metrics. This tells you how difficult it is to rank for that keyword in search results. The higher the ranking, the more competition there is and the harder it is to achieve a high ranking. The best keyword opportunities have High Search Volume and Low SEO Difficulty.
In conclusion, the trick to keyword analysis is to identify keywords with a Search Volume of 500 or more and an SEO Difficulty of 45 or less.
4. Step 4: Write, Optimize, And Publish Articles
Depending on these keywords, 80% of your material will be transactional, and the other 20% will be informative. It is important to note that informational blogs seldom produce purchases because the postings are aimed at more generalist clients rather than purchasers.
When generating content for your website, you should follow Google’s SEO best practices and publish them as quickly as possible so that Google can crawl and index them. You can rank for selected keywords once your articles have been indexed, but it will take time.
Customers will begin purchasing from your affiliate links if your website ranks for lucrative keywords, and you will make money!
Keyword research tips for affiliate marketers
1. Know Your Audience
Before you begin keyword research for affiliate marketing, you need to have a thorough understanding of your target audience, including their affiliate keywords. It typically contains the following information: Year old, Income, Location, Education, Household size, Landlord status, and Problems with Goals.
After you’ve defined the important qualities of your buyer persona, consider how that fictitious individual seeks information to make educated purchase decisions.
If you are in the photography sector and want to reach out to those on a tight budget, you might use a term like “best DSLR camera under $300.”
2. Research the Content Published in Your Niche
By examining the material that your target audience is currently consuming online, you may identify themes and phrases that they are interested in.
- Look at what others are saying in discussion groups and forums.
- Are there any questions or disputes that individuals have in common?
Examine the sorts of films, webinars, and material that your target audience watches and shares online. This should give you a fair understanding of the sorts of content people in your sector are seeking and help you come up with keyword research for affiliate marketing suggestions.
3. Use Synonyms and Related Keywords
Every piece of content you create for your website should include one of your keywords. However, you may further optimize your content to attract additional search engine visitors by using relevant search phrases and synonyms.
For example, if you write content using the phrase “contextual advertising,” you may include synonyms and similar search terms such as:
- “How to choose your first advertising?”
- “best contextual advertising for beginners“
4. Analyze Your Competitor’s Keyword Strategy
Examining what your rivals are doing is a wonderful method to identify any keyword chances you may have neglected. Paid keyword research tools come in handy here, but you may also utilize some free tools and strategies.
After learning about the keywords that your rivals are targeting, you must devise a strategy for producing content that is better and even more beneficial to your target audience.
5. Perform a long-tail keyword research
The instant you identify top long-tail keyword research for affiliate marketing for your product/niche, you gain insight into your buyers’ minds. This is because long-tail keywords are frequently the precise search queries that people make or ones that are extremely near to the real searches. As an example:
- UK sports betting services
- How to Get a Free iPhone XYZ
These are all long-tail keywords that will tell you a lot more about your possible target audience than terms like dating, sports betting, or iPhone XYZ.
6. Problem-Solving Keywords
If you’re in a competitive niche, thinking about typical difficulties that your target audience could face is a smart method to select less competitive long-tail keywords.
What will your target audience enter into a search engine if they have a specific problem? As an affiliate, you may target the terms that someone experiencing this issue will look for:
- “How to get detailed close-up photos?”
- “How to take close-up pictures with a DSLR?”
Other tips
Keyword research for affiliate marketing is critical for the success of your website. And if you don’t get it right, you can wind up producing a ton of material that will never rank because it’s too competitive. Worse, no one is looking for that term. That’s why it’s essential to utilize the best website builder for affiliate marketing, which can help you optimize your content and target the right keywords that have the potential to drive traffic and generate conversions.
- Always consider the keyword difficulty.
- Examine the Search Volume for the Keyword
- Examine Your Competitors
- Examine the Search Intent of the Keyword
- Understand the Commercial Value of Your Keyword
To summarize, successful affiliate marketing in 2023 necessitates a thorough keyword research plan. By understanding how to find keywords for affiliate marketing and utilizing tools like Google Keyword Planner, SEMrush, and Ahrefs, affiliate marketers can acquire a competitive advantage, attract relevant visitors, and ultimately boost their chances of success in the ever-changing world of affiliate marketing. Implementing the strategies and tools outlined in this article will help affiliate marketers stay ahead of the competition and maximize their potential for success.
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