Affiliate management is the act of maintaining internal communication with affiliate partners throughout an affiliate program. What are the benefits of good affiliate network management? In this article, Adsnextgen will discuss with you more about how to manage affiliate networks effectively and what it brings to those involved.
What is managing affiliate networks?
The affiliate network systems management enables businesses to efficiently oversee their affiliate partners’ accounts and registrations, down to the product or service inventory they provide for sale on each partnering website. Manage affiliate programs also include tools for developing, monitoring, and evaluating affiliate marketing strategies. Whether using an affiliate network out-house or in-house, you have good control over your affiliate program to devise a suitable growth strategy.

>>>> Read More: What is cookie duration in affiliate marketing (Latest 2024)
Benefits of good affiliate network management
Boost E-commerce by leveraging affiliates to drive traffic and boost conversions. If you’re in the realm of e-commerce, hiring an affiliate can be a powerful tool for your online marketing arsenal. Plus, customers referred from affiliate sites can offer valuable insights into emerging trends and buying behaviors.

Another advantage is reaching a fresh audience. Collaborating with affiliates exposes your brand to new segments you may not have tapped into before, providing significant exposure and building brand recognition amongst previously untapped customer pools.
Another major perk is the low up-front costs. Online vendors get prime advertising space at zero cost, paying only for tangible outcomes like sales, clicks, or leads. While there may be some setup fees involved, the pay-for-performance model ensures efficient spending, avoiding wasting funds on underperforming or ineffective marketing strategies.
How to manage affiliates networks effectively?
Choose an affiliate network/ affiliate software
The convenience of an Affiliate Management Network or Affiliate Management Software is essential for affiliates and advertisers. Affiliates, also known as publishers, rely on it to register, receive incentives, and report on the results of their advertising runs. Advertisers or advertising businesses will rely on that to consider the effectiveness of the program, and then devise an appropriate development strategy.
With affiliate software, your program can be customized in terms of commission structure (including CPA commission models), tracking affiliates, control over link management, and rewarding affiliates the way you want. However, this requires your business to have someone with in-depth knowledge of affiliate marketing to be able to control it effectively.

Many companies that cannot manage affiliate programs internally are best left with the task for affiliate marketing networks. Many 3rd parties specialize in this field and provide services related to affiliates, running advertising programs, and managing your program effectively with specific metrics. These affiliate networks will find publishers that help promote your brand, attract customers, optimize your programs, and bring in revenue for your business. Affiliate networks often charge additional fees, usually around 20% of the revenue they bring in.
Communication
Establish clear expectations
How to manage affiliates is to establish clear expectations for affiliates to assist affiliates in growing your brand and revenue. The best affiliates will also value your program through the expectations you demonstrate.
Businesses can set these up by setting commission rates, and payment periods, defining ground rules for marketing techniques, explicit about what messages and promotional approaches are prohibited early on. Communicating this from the beginning will help your company gain trust and long-term cooperation with affiliates.

Train your affiliates thoroughly
Active engagement is required for successful affiliate marketing management. Brands do this successfully when they supply affiliates with the appropriate videos and guidance. These are essential for initial and continuous training. When you give the correct training to your affiliate marketing for beginners, affiliates will understand what has to be done and will take the necessary steps. Training your affiliate marketing staff can boost affiliate performance.
Keep affiliates informed
Your items are being promoted in real-time by affiliates. Therefore, it is critical to notify affiliates of current product upgrades, promotions, and policy changes as they occur. You can communicate updates to your affiliates by using:
- Newsletters through email to email marketing.
- Your affiliate website
- Webinars/trainings
- A closed affiliate forum
- A closed social media group
- Notifications or automated alarms
- Individualized communication

Make available the required tools and resources
How to manage affiliates is whether they are new affiliates or long-standing brand influencers, your affiliates require the necessary tools and resources to maximize their performance and convert their following into conversions.
Making the required tools and resources maintains brand consistency while also eliminating marketer uncertainty. These assets might include website banners, social media graphics, relevant links, and other promotional items, or certain landing pages on your website for affiliates to route their leads to.
Maintain regular contact with affiliates
Regular communication keeps affiliates up to date on new items, promotions, and policy changes. Affiliate relationship building helps affiliates respond quickly to changes in market trends, capitalize on emerging possibilities, and coordinate their marketing campaigns for the best success when the communication approach is efficient.
Create an open communication culture to manage affiliate networks to foster a sense of community and shared purpose. Pay attention to their issues and reply immediately.
Affiliates who feel appreciated will invest more in marketing the brand. Celebrate their accomplishments and offer constructive support and comments as needed.

Optimizing performance
Provide competitive commission rates
Setting up the ideal commission structure for your business is one of the keys to creating successful affiliate tracking software free. Typically, commission payout options include cash per sale or shop credit.
A preferable option is to pay a fixed sum per sale or a percentage of each transaction made by an associate. You have complete control over the commission structure you pick, whether it is percentage-based, flat-rate, or a hybrid approach.
You may also include a tiered component in which commissions grow as sales increase or give out incentives when affiliates hit particular lifetime sales targets. And, wherever feasible, provide discount codes and coupons for reduced prices to the audiences of your affiliates. Manage affiliate networks by providing competitive commission rates to generate more sales and earn a higher commission.

Review and optimize the affiliate program regularly
Track and evaluate data such as key performance indicators (KPIs) and metrics to determine the efficacy of your program. These metrics give information such as:
- Conversion rates for sales revenue
- Rates of click-through
- Profits per click
- ROI (return on investment)
- New customer acquisition
- Rates of retention
- Lead and customer quality
As needed, this allows you to make educated decisions regarding your affiliate marketing business.
Examine the performance of particular affiliates
By how to manage affiliates and regularly monitoring performance, you may better identify high-performers, understand their success techniques, and discover areas for improvement. When an affiliate isn’t working as well as you expected, you should take aggressive steps to rectify the problem. They may require more training, or they may have reached the end of their affiliate lifespan.
You must act quickly to safeguard your brand if affiliates engage in suspect behavior, such as generating misleading results or engaging in unethical actions. If fraudulent behavior is discovered, the partnership should be terminated. You must safeguard your brand’s reputation and customers.

>>> Refer now: Affiliate Marketing Frauds: How To Detect And Prevent Scams
Building strong relationships
Encourage a sense of belonging
Affiliate communities, both digital and real, may be used to promote cooperation and performance. You may also use affiliate software to construct leaderboards to assist and inspire affiliates. Top performers frequently serve as role models for other affiliates and are valuable in training and communication to encourage high performance.
Consider affiliates to be partners
Affiliates are not simply a sales channel. They are your collaborators. So think of affiliates as affiliate marketing partners. Mutual respect and openness help develop strong relationships. Viewing affiliates as partners is one of the keys to creating a successful affiliate network management system.
How to track affiliate marketing performance?
Merchants who desired a new form of Internet marketing channel, one that would allow them to track which promotions were producing sales and which were not, laid the framework for managing affiliate network solutions.
Affiliate networks use email marketing software to handle the challenge of merchants tracking connections and purchases. These networks make it simple for retailers to track affiliate activities and commissions. Furthermore, affiliate management tools provide a unified picture of all channels, making it easy to determine the most effective ones in terms of visits, conversions, and revenue.
Affiliate marketing enables companies and merchants to generate revenue without spending money on ineffective advertising. Payment is only made once the campaign has produced a specific outcome, such as a sale.
However, tracking the results of your campaigns and efforts is crucial because it is the only way to know what works and what doesn’t, as well as prioritize those initiatives and items that will bring your company the most growth.
Top 15 Best Manage Affiliate Network Software Solutions for 2024
Below are the 15 best affiliate management software compiled from the latest 2024 research. Full summary of features and prices to join.
1. Upfluence
UpFluence is an Affiliate relationship-building tool that triples the return on investment of your affiliate networks. The manage affiliates allow you to easily employ the top affiliates by offering affiliate contract templates and influencer outreach email templates, hence easing the hiring process. You can automatically track sales and ROI and collect campaign outcomes in a bespoke dashboard, allowing you to make data-driven choices. It provides a comprehensive picture of your overall clicks and views, click-through rate, and influencer engagement rate, as well as a clear insight into which influencers create the most clicks with individual tracking links.
Pricing: UpFluence offers three different packages.
- Growth: 1 seat
- Scale: 5 seats
- Enterprise: 25 seat

2. impact.com
Manage Affiliate Network Software by Impact.com The platform of impact.com is acclaimed for its ease of use and comprehensive reporting features. It merges components fluidly, resulting in a unified user experience. The user experience is comparable to that of other marketplaces, making it simple to identify affiliates and launch campaigns. Users may measure a variety of KPIs, from leads to app installs and subscription upgrades, using the platform. It also provides fraud monitoring to guarantee that payments are only sent for genuine operations. Overall, impact.com is a reliable and easy-to-use tool for managing affiliates and influencers.
Pricing: The platform’s website has no information regarding plans or prices. You can, however, contact their sales staff and request a demo.

3. Refersion – Affiliate program management
Refersion streamlines partner and affiliate solution program recruiting, management, and monitoring. It includes capabilities for ambassador, influencer, and affiliate marketing, allowing you to properly manage affiliate programs for you, including the ability to manage, pay for, and grow your campaigns. You can quickly identify and recruit top affiliates, make timely payments utilizing numerous methods, and handle tax information with referrals. The software offers configurable campaigns, numerous incentive schemes, and a centralized monitoring dashboard. It is GDPR and CCPA-compliant, and it connects effortlessly with major eCommerce platforms and marketing tools. Refersion provides comprehensive integration choices for your marketing needs, with over 30 turnkey integrations and over 2000 app connectors.
Price:
- The Professional plan is $99 per month and includes up to 50 purchase conversions per month as well as access to the Shopify Affiliate Management functionality.
- A referral is available for a 14-day free trial. Pricing for the Enterprise Tiers, including Enterprise and Enterprise Plus, is available upon request.

4. Trackdesk
Trackdesk is an affiliate software management solution for eCommerce, SaaS, brands, and ad networks. It streamlines the administration of affiliate, referral, and partner programs by providing important data, flexibility, and scalable development via a unified platform. With Trackdesk, you can easily manage your affiliate network, enabling location-based customized offers and payouts as well as customizable commission groups to arrange affiliate levels. It connects seamlessly with various tech stacks and offers onboarding assistance for affiliate program setup.
Price:
- Basic: $159/month for a monthly income of up to $100,000.
- Business: $207/month for a monthly revenue of up to $300,000.
- Enterprise: Price on request

>>>> See more about the 15 Best Free Affiliate Tracking Software Of 2024 That Are Highly Rated
5. PartnerStack
PartnerStack is the leading B2B SaaS platform with over 80,000 active partners. They have assisted 400+ B2B SaaS firms in transforming affiliate relationship building into profitable acquisition channels since 2015. Partnerstack connects SaaS firms with affiliates that promote their goods and manage affiliate networks. It provides affiliate solutions with personalized referral links, onboarding automation, marketing tools, and payout alternatives.
Price: Partnerstack’s payment options are tailored to each customer. Merchants must contact a Partnerstack representative to obtain their unique prices.

6. UpPromote
UpPromote is a one-stop shop for affiliate and referral marketing for Shopify shops. Its affiliate program management mechanism is very noteworthy. You can be confident that the data you collect is up-to-date and accurate with the aid of real-time data. The data may then be shown in graphs to help you make sense of it, making it much easier to assess the success of your affiliates.
Price: It provides three subscription tiers in addition to its free plan
- $29.99 per month for up to 300 review referral orders each month.
- Professional: $89.99/month for up to 600 monthly review referral orders
- Enterprise: $199.99 per month for an unlimited number of review referral orders each month.

7. LinkMink
The program may track how users arrive at your site, including the marketing channel they came from, where they arrived on your site, and what material they saw before purchasing. Pricing: The platform’s four bundles are as follows:
- Starter: $39/month with a $1,000 revenue cap
- Growth: $65/month with a $8,000 revenue cap
- Business: $125/month with a $25,000 revenue cap
- Enterprise: more than $125 per month with no revenue cap

8. FirstPromoter
You may utilize FirstPromoter to create bonuses for high-performing affiliates, create special campaigns to invite specific affiliate software, and distribute team commissions. You may also set up automated emails to be sent once your affiliates register and hit certain milestones, such as when their referrals sign up, when they receive a commission, and so on.
When you start affiliate program management, you can modify the backdrop, buttons, text, and colors of your affiliate solution to match your identity. Additionally, it enables the production of SEO-friendly referral links.
Pricing: All three price tiers for this product include a 14-day free trial period
- Starting at $49 per month, you may earn up to $5,000 in affiliate earnings.
- Business: $99/month for revenue of up to $15,000
- Enterprise: $149+/month for revenue of up to $15,000

9. Tune
Tune, which is available on both desktop and mobile, provides real-time tracking and reporting of your affiliate relationship-building and conversion statistics. It allows you to manage affiliate network by specifying the payout terms as well as the circumstances for accepting or rejecting commissions. Additionally, Tune can be configured to send you notifications whenever unauthorized sources attempt to access your system.
Price
- Bootstrap costs $599 a month for up to 1,000 conversions.
- $1,500 per month for up to 5,000 conversions
- Contract: custom

10. Rewardful
Its Affiliate Finder, as a certified Stripe partner, lets you identify and manage affiliates from the web rather than a marketplace database. It offers its emailing solution as well as connectors with Drip, MailerLite, ConvertKit, and other providers. You may also personalize your affiliate dashboard with your company’s logo and colors.
Price: Rewardful offers a 14-day free trial period. You can later upgrade to any of the company’s four packages
- Performance ($29/month + a 9% transaction charge on each affiliate sale)
- Starter ($49 per month with no transaction cost for companies with revenues up to $5,000)
- Growth ($99 per month with no transaction charge for companies with revenues of up to $15,000)
- Enterprise ($299 per month, no transaction charge, no revenue cap) Annual plan subscribers receive two months free.

>>>> Suggested: Become Adsnextgen’s partner. Join CPA Networks Affiliate Marketing
11. Kartra
This platform is a one-stop shop for marketers since it provides campaign development, webpage creation, email marketing, affiliate solutions, and other services. You may construct a sign-up questionnaire for screening affiliates, specify compensation rates and payment choices, and design affiliate portals and landing pages using Kartra’s affiliate marketing management component. You may also follow the performance of each affiliate in real-time.
Price:
- Beginning at $99 per month for up to 2,500 leads,
- Silver is $199 per month for up to 12,500 leads, and Gold is $299 per month for up to 25,000 leads.
- Platinum ($499) for up to 50,000 leads every month

12. WeCanTrack
Using the platform’s Webhooks or API, you can track all of your company’s traffic and conversions from many sources, including Facebook Ads, Google Ads, Google Analytics, Microsoft Ads, TikTok for the company (ads), and Data Studio. You may retarget the proper audience by displaying statistics connected to your clicks, leads, and conversions.
Price:
- Small: $59 per month for 25,000 clicks and 500 purchases.
- $129 per month for up to 125,000 clicks and 5,000 purchases.
- Advanced: $279 per month for 750,000 clicks and 50,000 purchases.

13. Voluum
Voluum is an affiliate marketing management if you want to track the performance of your organic and paid ad campaigns across your social channels. Because the platform can evaluate 30 data points per visit, you may utilize it to acquire the most thorough information. You may learn where your advertisements appear, how many impressions they receive, which ones result in the most (and least) sales, and how much traffic your landing pages receive, among other things.
Price:
- Discover $89 per month or $69 per month when invoiced annually, which includes 1 custom domain and 3 months of data retention.
- Profit: $149 per month or $119 per month when invoiced annually; allows for up to three unique domains and six months of data retention
- Scale: $299 per month or $199 per month when invoiced annually; supports up to 5 custom domains and 1 year of data retention

14. Peerclick
Peerclick specializes in high-speed tracking, with a daily capacity of more than 1 billion clicks per account. Vendors can manage affiliate networks and track over 40 data factors in real time, including their income, costs, and conversions. Aside from combating bots and other fraudulent activities, the platform includes landing page protection, which guards your website against malware parser programs. You can also set up alerts for positive or negative trends, such as when your conversions or ROI drop within three hours or when you reach your campaign goals.
Price:
- Basic+: $99 per month for up to three million events and six months of data storage.
- Advanced: $249/month for up to 10 million events and data retention of 12 months
- $649/month for up to 30 million events and 24 months of data storage.

15. SamCart
SamCart is yet another shopping cart to manage an affiliate network that includes an affiliate program. In many aspects, except that it does not provide affiliates with tracking IDs when they sign up. WordPress membership plug-ins such as Digital Access Pass, Member Mouse, MemberPress, and WishList Member are all compatible with the platform. It also integrates with the Kajabi and Thinkific online course-selling platforms, as well as the Post Affiliate Pro tracking software.
Price:
SamCart has monthly and yearly membership options. However, manage affiliate programs is only available to Scale and Enterprise Plan subscribers. The scale plan is $299 per month, or $159 per month if you purchase a whole year’s membership.

Best CPA network tools to manage affiliate programs – Adsnextgen
AdsNextGen is a global affiliate network that’s all about getting the best results with CPA traffic. We’ve got all these marketing programs like Nutra, Crypto, Dating, Sweepstakes, Surveys, Insurance, Beauty, and more! Plus, they’re all about clear communication and flexible payment methods, working with exclusive brands and native apps. AdsNextGen is proud to be the place where your business can deploy an affiliate program and manage affiliate marketing effectively.

We value our partnerships, and they’re all about building solid, trustworthy relationships for everyone’s benefit. Our system covers a range of traffic sources: CPA traffic, CPA Smartlink, CPA network, SEO, E-mail newsletters, Push, Native, Ads, and Social channels. It’s important to note, though, that we don’t support networks that use fraudulent traffic methods.
Thus, AdsNextGen has provided instructions on how to manage affiliates network program, including best practices and tactics at the heart of effective affiliate management, so that you may develop and maintain a highly successful affiliate network. Use the advice we provided above to help you manage affiliate network more efficiently. If you want to learn how to promote affiliate links, follow us now!
>>>> Related Articles:
- 18 Affiliate Marketing Tools Marketer Needs: Free & Paid
- Review of The 6 Best Affiliate Spy Tools in Marketing
Adsnextgen Team with more than 5 years of experience providing marketing solutions and a solution provider for CPA traffic, CPA affiliates networks with the best incentives. We are committed to bringing advertisers, publishers, and businesses the best incentives and marketing solutions.
