What is PPV Traffic? How to Promote in affiliate marketing?

How do you most effectively utilize PPV traffic to promote your products and services? Finding the best PPV networks and knowing how to promote them is integral to an online marketing strategy. This Adsnextgen article will explore the 5 best PPV networks of 2024 and how to promote them effectively. Let’s learn and explore the new opportunities that PPV  brings!

ppv traffic affiliate marketing
5+ Best PPV Network 2024 & How to Promote

What is PPV traffic?

PPV is an abbreviation for “Pay-Per-View”, a type of internet advertising in which advertisers pay each time their ad is viewed by a user – Source: Wikipedia.

PPV traffic refers to the visitors or viewers who see these ads, and it can be a valuable source of potential customers for businesses. In the world of online marketing, understanding and effectively utilizing PPV can be crucial for reaching a targeted audience and achieving marketing goals.

Unlike the PPC strategy, where someone must see your ad and click on it to go to your promoted URL, people will see your website immediately after visiting it. With PPV, users will view your website directly after they visit a certain website or type a specific keyword into their web browser’s menu bar.

To understand more about PPC strategy the article “what is PPC affiliate marketing“. By combining an understanding of both PPV and PPC affiliate marketing, you can build a comprehensive and effective online advertising strategy.

Types of PPV ads

The following are the most typical forms of PPV ads:

  • Domain re-direction
  • Pop (up or down)

When you pay for domain redirects, users will be directed to your landing page when they visit a certain domain name that meets your targeting. This is suitable for PPV traffic affiliate marketing.

When you pay for a popup or a popunder, your landing page appears when someone puts a specified term into their web browser’s search bar, or when they visit a specific domain or page with a chosen keyword in the URL.

Types of PPV traffic
Types of PPV ads

To get diverse traffic sources from Google Ads to social network advertising and partner websites for your advertising campaign, we cannot lack the support of CPA traffic. Understanding these types of traffic will help you optimize your advertising campaign most effectively. Let’s explore CPA traffic further to achieve the best results for our advertising strategy below.

5+ Best PPV Network 2024

Propel Media PPV Network

Propel Media is the most famous and successful PPV traffic affiliate marketing, providing a platform for both text and contextual advertising. This network carries mostly high-quality traffic with strong purchase intent. In addition, it is also one of the best CPA networks you can join. The only disadvantage of this network is its high cost.

DirectCPV

DirectCPV is a popular and affordable CPV network for affiliates. It gives you the most bang for your buck when it comes to advertising. DirectCPV allows you to target similar keywords, URLs, and locations to get the most bang for your buck, which increases the amount of conversions.

This network displays interstitial advertising, full-screen adverts, on your window when you navigate to a page in their browser. DirectCPV advertising saves you time since you don’t have to design your landing page; it will generate a full-screen advertisement on its own.

RTX Platform PPV AD Network

The RTX Platform advertising is one of the most user-friendly and powerful of any PPV traffic I’ve worked with. A $500 budget is required to get started with the RTX Platform. The only issue I discovered with 50onRed is that very competitive terms can cost up to $1+ for each view, however, you can also add a lot of less competitive keywords that can deliver visitors for as little as $0.005 per watch. The traffic on 50onRed is excellent. If you want to start PPV marketing, I recommend the RTX Platform.

ppv networks
RTX Platform PPV AD Network

Media Traffic

Media Traffic is an affiliated CPV/PPV advertising network. Many affiliates use it for its benefits, such as highly targeted ads displayed in larger windows for better visibility, higher return on investment, and reaching millions of people. Furthermore, this advertising network has a prevent traffic fraud system.

The disadvantage of this program is the approval procedure; The advertiser must provide a copy of the basic requirements, along with a signature and other information, and then it will be approved if all the documents are correct.

Clicksor PPV Networks

Clicksor is a well-known PPV traffic affiliate marketing network that accepts all CPV, CPC, CPI, and CPM ads. It shows contextual banners, in-text advertisements, interstitial adverts, a search box, a pop-under, and a graphic banner that is relevant to the page. Clicksor advertises on a website with a high Alexa rating and a huge number of page views. The publisher receives 85% of the ad revenue. The disadvantage of this network is that malware is included in their advertisements or forced redirections.

ZeroPark PPV Network

ZeroPark is a well-known CPV/PPV Network for both Advertisers and Publishers. You may launch premium PPV campaigns with ZeroPark. ZeroPark charges a CPM for full-page ad types. Pop Ads, Native, Domain Redirects, Interstitials, and more ad forms are included.

See some more metrics that can increase your traffic: What is AOV in affiliate marketing? 6 Best Ways to Optimize AOV

How to Promote PPV traffic affiliate marketing?

Step 1: Choose an Offer

First of all, you need to choose a CPA (Cost Per Action) offer that you want to promote through a PPV traffic strategy.

  • Choosing offerings from well-known companies will assist in establishing quick trust between the user and the offer. This increases the likelihood of their responding to your “pop.”
  • If you opt to promote an offer from a lesser-known business, consider concentrating on one that requires the user to put in the least amount of work to produce a lead, such as an SOI (Single Opt-In). This will prevent them from becoming overwhelmed by what is expected of them and should result in a greater conversion rate.

Before choosing an attractive offer, you must know about “what is an affiliate network“. Check out this article now to maximize profits from your campaign.

ppv traffic
How to Promote PPV Strategy?

Step 2: Choose a PPV Network

To select which PPV network to employ for traffic acquisition, consider the following:

  • How much affiliate marketing experience do I have?
  • How familiar are I with using PPV as a traffic source?
  • How much am I willing to spend on this traffic source?

Based on how you answer those questions, you’ll be able to dismiss several networks from your list of possibilities.

PPV traffic networks aimed at experienced affiliates will need larger first payments. This can occasionally be associated with higher-quality traffic, but if you’re just starting, it’s ideal to work with networks that make your budget last longer.

In addition to deposit and bid fees, networks may differentiate themselves by providing unique services. Some may be more effective in acquiring traffic in other regions of the world.

We picked a PPV network based on minimal deposits and capabilities for three distinct experience levels:

  • Beginner Experience Level / $100 Minimum Deposit: CPV Direct
  • Intermediate Experience Level / $500 Minimum Deposit: 50onRed/RTX platform
  • Advanced Experience Level / $1000 Minimum Deposit: PropelMedia (formerly TrafficVance)

To learn more about optimizing this traffic strategy, you can see more information about “incentivized traffic“.

Step 3: Find Keywords 

Many commercial and free software and internet services, such as SEMrush (30-day free trial), will assist you in generating a list of keywords to target for your PPV traffic campaigns.

You may acquire an advantage over other affiliates by thoroughly analyzing the demographics for your topic. It takes time, but that time might help you optimize your targeting. You want to promote to the correct users who are interested in the campaigns you’ve chosen. At the same time, you are reducing the chance of targeting those who do not.

In general, PPV works best when niches can be broken down into even more precise portions.

Step 4: Find URLs to Target

Unlike PPC, which only enables you to target certain keywords, PPV explained allows you to target individual URLs. That implies your pages will be seen by the intended audience when they visit those specific URLs.

ppv knowledge networks
Find URLs to Target

Assume you’re promoting an app for the Android operating system. If you add the Google Play Store URL to your list of targeted URLs, you can position your ad in front of individuals who visit the Google Play Store and are looking for an app for Android.

Step 5: Running the Campaign

Running PPV campaigns will necessitate tracking, and it is critical to assess the data regularly to identify which targets have promise and which should be let go. The less time you spend on something that will not convert in the long run, the more time you will have to optimize something that will.

Your PPV network will tell you where your conversions are originating from and which websites your campaign is ‘popping’ on.

Together we have explored the top 5 PPV networks of 2024 and the specific steps to implement a PPC advertising strategy with CPA. PPV not only provides the opportunity to reach target audiences effectively but also creates significant profit potential for advertising campaigns.

Hopefully, through this article, you will have an overview and specific knowledge to start or improve your advertising strategy through PPV traffic. Take advantage of new opportunities and continue to explore to take your advertising campaigns to the next level in 2024 and beyond.

FAQs

CPM vs PPV: What is better?

CPM is better suited for brand awareness campaigns where the goal is to reach a large audience and make an impression. On the other hand, PPV can be more effective for direct response campaigns where the goal is to drive immediate action, such as clicks or conversions.

What is the difference between PPV and PPC?

The main difference between PPV and PPC lies in what advertisers are paying for: with PPV, they pay for each view of their ad regardless of whether the user interacts with the ad, while with PPC, they pay only when a user takes the specific action of clicking on the ad.

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