Social media marketing (Social Media Marketing – SMM) has become an indispensable tool in the marketing strategy of businesses in the 4.0 era. With the diversity of marketing platforms and methods, choosing the right Types of Social Media Marketing plays an important role in achieving a business’s strategic goals. This article by AdsNextGen will analyze in detail popular types of SMM and how to apply these platforms to your business’s marketing strategy. Let’s find the answer through the useful information provided in this article!
Definition of Social Media Marketing
Social media marketing, often referred to as digital marketing or e-marketing, is the process of using social media platforms—where people create social networks and exchange information—to enhance a business’s online visibility, boost sales, and improve website traffic. SMM includes built-in data analytics capabilities that enable marketers to monitor the effectiveness of their campaigns and find new opportunities for engagement, in addition to giving businesses a means to interact with their current clientele and attract new ones.
The rapid expansion of interactive digital channels throughout the 18 years between 2004 and 2022 propelled social media to heights surpassing even the reach of radio and television.
The Ever-Evolving Landscape of Social Media
Today’s most popular forms of social media marketing can help companies enhance their online exposure, reach their target audience, and convert them into consumers. According to studies:
- According to 83% of marketers, the quality of social media posts is more significant than the quantity.
- The typical social media user actively utilizes or accesses 7.5 different social sites each month and spends close to 212 hours each day on social media.
- Millennials spend an average of two hours and 38 minutes each day on social media, while Gen Z spends two hours and 55 minutes.
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Top 10 Different Types of Social Media Marketing
1. Social networking sites
Social networking sites are one of the most popular and widely used types of social media marketing today. It also provides a chance for companies to raise awareness, cultivate a community of consumers and followers, and drive traffic to websites. Brands may create relationships with consumers and followers that lead to conversions by generating helpful and entertaining content.
- Social media marketing examples for social networks: Facebook, Instagram, Twitter, and LinkedIn,…
How brands may benefit from social networking sites:
✅ Post, share, and interact with audience content.
✅ Make direct contact with others. An active social following, whether as friends or fans, signifies clout for marketers and companies alike.
✅ Create communities and use them to debate current events.
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2. Photo and image-sharing sites
According to research, visual images on social networks generate more engagement than textual information. The use of images has also risen to the top of the priority list for modern businesses, with more than 49% of marketers saying graphics are important to their strategy. Instagram, which has over 1 billion monthly active users, has made it easier than ever to organize and share photographs and images. Brands interested in implementing this form of social media marketing should concentrate on creating high-quality, unique graphics that convey a narrative.
- Social media marketing examples: Instagram, Pinterest, Behance, and Snapchat,…
How brands may benefit from picture and image-sharing websites:
✅ Upload high-quality, creative photographs that represent your brand’s beliefs.
✅ Utilize branded hashtags to curate and promote user-generated content.
✅ Real-time interaction with consumers and followers
3. Video-sharing sites
Video-sharing sites are one of the best social media marketing types, now. Half of all social media users favor video above other types of social media marketing. Video hubs such as YouTube, TikTok, and Vimeo, like image-based networks, are attracting a large number of users through visual content., are drawing a large number of users through visual content. What is the appeal of the video? There is no reading or scrolling, only observation. Not to mention that videos are excellent for teaching your viewers. How-to’s and tutorials are essential components of social video content.
- Examples of video social media: are YouTube, TikTok, and Vimeo, twitch. tv, …
How brands may benefit from video-sharing sites:
✅ Make use of video to show how your product or service works.
✅ Share success stories and consumer testimonials.
✅ Create useful how-to guides and tutorials for your industry.
✅ Use behind-the-scenes film to highlight corporate culture.
>>>> See more: Tips 7 Effective Viral Marketing Strategies to Boost Your Brand
4. Social curation and bookmarking sites
Social bookmarking allows you to store online sites to return to later. Users may also make notes, share bookmarks with others, and find new material on these sites. Curate material for your team or clients using this form of social media. It’s also a terrific location to curate content to reuse throughout your social media networks.
- Examples of social curation and bookmarking sites: Pocket, Digg, Pinterest,…
Brands can benefit from social curation and bookmarking platforms in the following ways:
✅ Make a content bucket for your team to utilize on social media.
✅ Gathering consumer feedback and insights
✅ Find and store useful stuff to share with your audience.
5. Discussion forums
Discussion forums are types of social media marketing where users may ask questions, get answers, and start conversations about a wide range of topics. Reddit, for example, contains groups (called subreddits) for almost every topic conceivable, from comedy to cryptocurrency. Brands can participate in social by visiting forums and understanding what others are saying about them as well as get feedback from current and future customers.
- Social media marketing Examples of forum social: are Reddit, Quora, and Stack Overflow,…
Discussion forums may help brands in the following ways:
✅ Appropriate topic discussions, and crowdsource product comments and ideas.
✅ Provide customer service on forums where your people are talking about your brand.
✅ Participate in relevant subreddits and respond to inquiries about your sector.
=>>> Read more: Affiliate marketing forums: List of 15 best forums to join
6. Social shopping networks
In recent years, social shopping has grown in popularity. Most social networking networks now let users explore and buy things without ever leaving the app. This is a handy method for customers to purchase, and it allows firms to offer their items directly to their target audience. Given that 60% of consumers claim they discover new items on Instagram and 75% of Pinterest users say they are “always shopping” in the app, social shopping is extremely valuable to businesses.
- Examples: TikTok Shop, Facebook for Business, Instagram Shop,…
How brands may benefit from social buying networks:
✅ Make a Facebook store and connect it to your Facebook and Instagram accounts.
✅ Use Pinterest Shoppable Pins to tag items in your posts so that viewers may buy them without leaving the app.
✅ Add a TikTok Shop to your profile and sell things to your fans directly.
✅ In Instagram posts and Stories, tag items and connect to your website or other platforms such as Shopify.
=>>> Read more: Comprehensive Guide: How To Use TikTok For Affiliate Marketing 2023
7. Community blogging sites
Community blogging systems are one of the types of social media marketing, They allow users to get together to produce articles, discuss ideas, and work on projects. Most community blogging sites are focused on a certain specialty or issue, making them an excellent resource for coming up with fresh content ideas and interacting with other people who share your interests. They also have highly engaged consumers, which may help you promote your company or product.
- Examples of blogger social media: Medium, GrowthHackers, DoSplash, BlogEngage,…
How brands may benefit from community blogging sites:
✅ Create or curate information centered on a given topic.
✅ Make connections with other bloggers in your niche.
✅ Drive traffic to your blog.
8. Social messaging apps
Users of social messaging applications can chat in real time. WhatsApp is one of the most popular messaging applications. While messaging applications like WhatsApp aren’t generally thought of as marketing tools, they may be an effective method to contact and interact with your target audience. They may be used by brands to deliver customer assistance, product suggestions, and even sales.
Examples: Facebook Messenger, WhatsApp, WeChat,…
How brands may benefit from social messaging apps:
✅ Use chatbots to respond to client inquiries.
✅ Send out automatic coupon coupons or promotional discounts.
✅ Make a secret group for your most devoted customers and fans.
✅ Smart Inbox allows you to keep track of all incoming messages and discussions in one spot.
9. Live streaming apps
Users of live streaming applications may share real-time footage with their following. This footage is frequently raw and sincere, providing viewers with a unique behind-the-scenes look into the life of the person streaming.
The industry for live streaming is expanding, with over 482 billion hours viewed in 2020 alone. Stream anything from concerts to eSports, product debuts, and everything in between. Examples: Facebook Live, YouTube Live, Twitch,…
How brands may benefit from live streaming apps:
✅ Provide viewers with an honest glimpse at your brand.
✅ Create excitement for forthcoming items or events by using live teasers.
✅ Increase sales by providing unique deals and discounts to live viewers.
TikTok is also a platform for live-streaming apps, and it is also a popular trend in social media trends 2024. Refer to it to be able to increase user interaction levels significantly.
10. Consumer review platform
These websites show user reviews of companies, providing consumers with a comprehensive understanding of the range of services and goods available as well as the general degree of satisfaction. Customer reviews enable you to better understand any issues that a large number of individuals have in common and help you make improvements to their experiences over time. Increasing good reviews and carefully managing bad ones will increase customer loyalty and brand recognition for your company.
Examples: TripAdvisor, Google My Business, Yelp, OpenTable
How brands may benefit from social review sites:
✅ Monitor and react to reviews as soon as possible.
✅ Encourage satisfied consumers to write favorable feedback.
✅ Use negative feedback to help you improve your company.
>>>> Read More: 16 Types Of Marketing Pricing Strategy In Marketing Popular Today
Pros and cons of SMM
Social media marketing brings a host of new advantages for businesses.
- With social media platforms, businesses can connect and interact with a wide audience, leading to increased brand awareness.
- Engaging with customers through social media can also help drive consumer loyalty and stronger customer relationships. This tactic is particularly appealing for smaller or newly established businesses as it is often a less expensive option than traditional advertising.
- By adding links to their websites or blogs on social media, businesses can increase website traffic and conversion rates.
- Social media provides a real-time means of gathering customer input, facilitating quick contact and rapid engagement.
- Shares, likes, comments, and other interactions on social media can help businesses reach larger audiences and increase engagement. This is especially relevant as many users share content with friends and family who may not be users themselves.
- Finally, SMM also provides businesses with a variety of targeting options, allowing them to reach specific audiences based on their interests, habits, and demographics while providing them with relevant content.
Social media marketing has numerous advantages, but it also has its own drawbacks and complexities.
Establishing a strong social media presence takes time and effort, and business owners need to be consistent in posting and interacting with their audience.
To effectively market through social media, businesses should have a thorough understanding of the different platforms. Each platform is unique, and it is necessary to understand the nuances of each one. Moreover, social media companies frequently update their policies and algorithms, making it challenging to predict and maintain success.
Lastly, measuring the return on investment from social media marketing can be difficult. It is often necessary to monitor various indicators, analyze large and complex datasets, and draw conclusions about potential customer behavior.
5 Proven Social Media Marketing Strategies
Here are 5 of the most effective types of social media marketing today:
- Visual Content Marketing – Creative, eye-catching visuals like infographics, videos, and imagery that educate or entertain users. Visuals tend to drive the highest engagement across social platforms.
- Influencer Marketing – Partnering with influencers to promote products or services to their engaged follower base. Leverages the trust influencers have built.
- Social Contests – Sweepstakes, giveaways, and contests that incentivize social sharing, engagement, and follower growth. They tap into user motivation.
- Social Advertising – Paid ads on platforms like Facebook, Instagram, Twitter, and LinkedIn to reach precise target audiences. Allows greater message control.
- Community Building – Fostering loyal brand advocates and a community by engaging followers, offering support, and encouraging user-generated content. Builds relationships.
=>>> Read more related content: How much do influencers get paid per post? Newly updated 2023
In short, different Types of Social Media Marketing serve different purposes and goals for society. Businesses can use these platforms to reach their target audience and accomplish their goals by making the most of what they have to offer. To engage your audience, you need to think of creative ways because some of these social media don’t have predefined rules or restrictions. To maintain consistency in your brand across all channels, you can reuse content across different platforms. Experiment with different social media platforms to determine which one is best for your company.
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